Keeping the dream alive: Hot tips for a cold market.
- IAMedia Video Productions
- Jan 7
- 2 min read
It’s inevitable; you’ll have your slow days. The phone isn’t ringing. The emails dry up. Even the spam begins to look like potential clients. You’re calling and writing and hitting all the social events-but your cards go unheeded and your bills are piling up. Maybe it’s a sign; throw in the towel, kick the bucket. But maybe it’s a sign of something else.
According to the Small Business Administration, the number one reason a business fails is lack of advertising. If no one knows who you are, how can they buy your service? New business owners often make the mistake of cutting advertising to save money and then wonder why there are no orders coming in. A successful advertising package includes a logo that’s easily replicated, a jingle that’s informative and catchy, and a mascot or some icon people can identify with. Look at McDonalds. Logo? Jingle? Mascot? These things when done in the right proportions can do more work than cold calls and email floods. Your phone numbers and email addresses should be kept to a minimum as well. You want the door big and wide, with easy arrows to follow. Be sure the links are
active and lead to pertinent information, not more email. Build a website. Keep it fresh with content. Work on your SEO and attend the functions associated with your field. Even if you’re seeing the same people over and over, remember: they’re seeing you, too. Social networks like LinkedIn are a great way to ‘meet’ people, but rarely prove reliable when it comes to pulling in business unless you're actively working them. If you have downtime, do what you can. Update software. Watch tutorials or subscribe to emails on field relevant subjects. This will give you something to discuss at your next meet-and-greet.
Finally, try branching out. If you're a photographer, try video. If you make music videos, try writing your own song. By pushing yourself beyond your norm, you might find a new stream of revenue. I'AMedia has been serving the greater Columbus/Central Ohio area for over 20 years and we love to help businesses and brands find their identity. Contact us today to discuss your next strategy at www.iamfilmco.com
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