How Vehicles Get Filmed Like a Movie: A Peek Behind the Lens

By I'AMedia | Central Ohio Video Production Services

Ever wonder how cars in commercials look so flawless? Or how chase scenes in movies stay smooth even when the road is anything but? There's a lot more going on behind the camera than most people realize—and at I'AMedia, we make it all happen.

The reality is, filming moving vehicles isn’t just about pointing a camera and hitting “record.” Cars move fast. Roads are unpredictable. You need the right team, tools, and coordination to keep everything safe and cinematic.

That’s where specialized gear comes in.

The Gear That Makes the Magic

Car Mounts & Suction Rigs

Attaching the camera to a car mount. 1/2

Cameras are attached to vehicles with strong, tested rigs that attach cameras to hoods, doors, and roofs—perfect for that driver POV or beauty shot. Precautions are taken to ensure the rig doesn't damage the vehicle.

What the camera sees. 2/2

Camera Cranes & Chase Cars

Ever seen a camera glide smoothly alongside a speeding vehicle? That’s probably a crane like the Russian Arm mounted to a chase car. It’s how we follow the action without shaking the frame to death.

Tow Dollies & Process Trailers

Need to film talent driving while actually acting? Cars can be mounted on a trailer so the actors can focus on performance while we control the environment.

Drones

High-speed tracking, aerial reveals, and dramatic bird’s-eye views—drones are a must for capturing scale and movement.

And yes, we source top-tier gear from trusted partners like OHD here in Columbus.

Smooth, Safe, and Professional

The "hoverboard" is a newer addition tool that allows close, fluid motion.

Without the right stabilization gear—like gimbals, isolators, and vehicle-specific mounts—your footage turns into a bumpy mess. We come equipped with solutions that keep things smooth even at 60+ mph.

Add in licensed drone pilots, experienced operators, and full coordination on permits, safety, and crew logistics... and you've got a production machine that runs as well as the vehicles we film.

It's Not Just Cars

Training videos may benefit from a POV shot. Rigs are used where multiple riders can cause a safety concern.

While commercials for sedans and trucks are a big part of the job, this also applies to:

• Forklift training videos

• Semi-truck safety tutorials

• School bus walkthroughs

• Fleet highlight reels

• Any vehicle that moves—and needs to look good doing it.

📞 Let’s Get Rolling...

If you're a producer working on a project involving vehicles—even if it’s just a training video—we can help you plan it, staff it, shoot it, and make it shine.

Based in Central Ohio, we’re ready to bring your next auto-related production to life with professional-grade gear, top-tier crew, and a deep respect for storytelling.

👉 Reach out to I'AMedia for your next vehicle shoot. Whether it’s cars, trucks, buses, or forklifts—we'll get you rolling in style.