Focusing on the Prize

A little lens knowledge can help clear up a fuzzy subject.

Video Production in Columbus, Ohio might necessitate photography services as well. Whether you’re taking photos for an upcoming film location or snapping some BTS for Socials, a rudimentary knowledge of what your camera can do will help your work stand out from those who just “point and click”.  Using consumer grade cameras like a Canon EOS or Nikon D series, you’ll find the option of lenses to be vast and sometimes pricey, so be sure to research what each lens is best used for. Does it have an aperture ring? Not all do. Is it an auto-focus or manual or fixed length? Does it have the correct mount for your camera or do you need an adapter? You may also hear terms like "full frame", "mirrorless" or "raw file", or need attachments like a remote or a light meter. A good begining to popular photograohy terms can be found here: https://www.creativelive.com/blog/common-photography-terms/

If you’re a film set director, you can hire a professional Director of Photography who makes the call on set as to what lens to use. In that case, you may consider renting needed equipment instead of buying your own.

Your local library or used bookstore should carry books on older and current cameras that you can research for the best output. You can also look at photography classes at your local University or art center to get hands-on practice.

Often, clients will ask for set photos, before and afters, proof of concept photos or behind-the-scene pictures for their social media pages. I’AMedia is happy to oblige. We love photography and offer it as one of many video production services. From Corporate events like a Grand-Opening or Ground-Breaking, to festivals, company picnics and in-house celebrations, we can capture the moments that capture your audience’s attention.

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